Description

What makes this a great opportunity?

This role would give the occupant opportunity to improve EC commercial capability, how we set target, plan promotions, prepare negotiating materials, track status of negotiation and evaluate to find learnings to adapt to next actions. EC is the important channel for the company that the occupant would be highly regarded as key role in whole organization.

Role Responsibilities

1. E-commerce activation and promotion planning to achieve annual sales target
1) Assist EC Sales head to implement EC channel strategy and portfolio management.
2) Manage E-commerce calendar planning for key shopping festivals (e.g., 618, Double 11), ensuring timely asset delivery and budget allocation.
3) Execute EC promotional plans based on consumer insight.
4) Work with trade marketing and design seasonal VAP and co-operate with EC Platform to maximize basket size and enhance consumer experience.
5) Plan activation plan while controlling SC/BI budget which can be firmly linked with ATL investment to maximize effectiveness and efficiency
6) Set Objectives, Plan, Execute, Track/Review, Adapt key learnings to next actions
2. Data Analysis & EC Platform/consumer trends monitoring
1) Analyze sales data, consumer trends, and campaign KPIs (e.g.,conversion rate, ROI) to make actionable plans to achieve sales target.
2) Prepare weekly/monthly performance reports for internal stakeholders, highlighting wins, gaps, and optimization opportunities.
3) Monitor sell cost budgets and ensure cost-effective allocation by brand aligned with sales targets.
3. Cross-Functional Collaboration
1) Collaborate with Trade Marketing Team to align e-commerce activations with brand and channel strategies (e.g., seasonal campaigns, brand guidelines).
2) Work with TP team to leverage consumer insights (e.g., segmentation, funnel analysis) for personalized promotions.
3) Communication with platform/TP in achieving sales targets through real-time inventory tracking and promotional adjustments.
4) Coordinate with Finance Team to ensure ROI transparency and cost control across daily sales plans.
5) PDCA mindset to present key activation monthly base.

Key Stakeholders
Internal
1) EC trade marketing team
2) Sales planning
3) Finance team
4) IT team
5) Channel analysis and planning team
6) Supply Chain
External
1) Platform customers
2) TP customers

Qualifications

Requirements：
1. Bachelor's Degree is required;
2. At least 2-3 years of e-commerce experience in FMCG industry;
3. Solid Commercial acumen and financial sense;
4. Self-driven and be accountable, results oriented, with a flexible and positive "can do" approach to challenges and difficulties;
5. Sound Windows software skills especially Excel and Power point & analytic capabilities;
6. Team player with excellent interpersonal skills.