Description

JOB DESCRIPTION

Join WGAL-TV in Lancaster, PA - Lead, Innovate, Succeed!

Are you passionate about digital innovation and customer success? WGAL-TV, the renowned Hearst-owned NBC Affiliate in the dynamic, diverse, and thriving Harrisburg-Lancaster-Lebanon-York, PA Market, is searching for a Digital Sales Manager to lead revenue growth with our robust portfolio of digital products. In this role, your responsibilities include motivating & training a high-performing sales team and building impactful relationships while driving revenue growth. You will oversee digital sales initiatives in collaboration with local and national sellers, leading the sales strategies and implementation. The ideal candidate is a sales leader who creates a positive culture for success, who understands digital marketing strategies, has a passion for emerging media, and stays up to date with its evolution. You will report to the General Sales Manager.

Join WGAL and elevate your career in sales leadership. Apply now to lead an exceptional sales team and craft incredible success stories for WGAL, Hearst Television, and the clients we serve.

Why WGAL?

• Lead with Purpose: Cultivate a culture of achievement and curiosity. Empower a spirited sales team to build smart campaigns and successful outcomes for our valued business partners.
• Ignite Passion: Be the coach who inspires success. Guide and energize a driven team to surpass expectations across digital platforms.
• Shape Success: Collaborate with sellers to identify and transform opportunities into revenues

Key Responsibilities:

• Strategize for Success: Work with sellers to prepare and implement account strategies and revenue goals. Regularly meet with sales team, including group and individual, to ensure their development and success.
• Empower Your Team: Conduct impactful one-on-one meetings and quarterly strategy sessions. Help Account Executives exceed potential through focused efforts.
• Cultivate Connections: Build meaningful relationships and engage in the sales process. Join calls, optimize campaigns, and boost client satisfaction. Dedication to client engagement is a priority.
• Forecast & Maximize: Manage digital budgets and related sales expenses, maintaining accurate digital revenue forecasts. Be agile in responding to dynamic business conditions and exceed benchmarks.
• Champion On-Going Learning: Organize regular training and development sessions for your team, fostering growth and personal development.
• Evaluate & Innovate: Provide constructive feedback and work alongside Local and National sales managers developing non-traditional revenue and sales initiatives to achieve station goals.

What You Bring:

• Experience & Results: Proven track record in digital media sales management preferred (3+ years), producing results for your team and clients.
• Digital Analytics: Ability to analyze, interpret, and apply data insights.
• Negotiation & Innovation: Skilled negotiator with creative solutions spanning diverse digital platforms.
• Passion for Business Development: Dedication to growing business and a history of surpassing revenue targets.
• Leadership & Development: Ownership of team success, continuously devising strategies and adapting to changing needs.
• Experience: Related military experience is considered.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

ABOUT US

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.