Description

Digital Sales Manager is responsible for directing the local sales team with multi-platform solutions that both drive client results and station revenue.

• Develops and executes sales strategies which result in exceeding revenue targets in both digital and linear
• Works with Account Executives and clients developing results driven marketing solutions across multiple platforms including linear, digital, news integration and sponsorships
• Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
• Be an effective educator/trainer both internally and externally on multi-platform solutions and reporting metrics
• Prepares and leads weekly sales meetings
• Manages sales assistants
• Assists with the recruitment of talented sales professionals
• Prepares budgets and approves related department expenses
• Works closely with Accounts Receivable and sales team to maintain current collections
• Manages Digital inventory and effective pricing
• Performs other duties as assigned

Requirements & Skills :

• Bachelor's Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
• Minimum three-years' experience in media sales, preferred linear and digital
• Current knowledge of digital ad technology, online ad serving, Google Analytics, social platforms
• IAB and/or Google AdWords certification a plus
• Proficiency in MS Office products required
• Experience with Wide Orbit, CRM software, Nielsen and ComScore are a plus
• Excellent communication skills, both verbal and written
• Occasional travel required; available to work extended hours if needed

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